Optum Provider Recruitment (2021–2022)

Provider recruitment support across video, print, and web, bridging legacy and evolving Optum brand systems to ensure consistent, accurate execution.

Brand Oversight, Agency Oversight, Graphic Design (Print), Production Design, Web Design (Handoff), Quality Control.

Provider recruitment support work including hands-on graphic and production design for a research and innovation booklet and design handoff for a provider recruitment landing page. The work bridged legacy Optum branding with the evolving visual identity, allowing materials to function in markets not yet rebranded while aligning with the new look and feel through imagery and layout. Brand oversight was provided for an agency-produced animated video to ensure consistency across touchpoints.