Merrilee D. Gilson

I’m a Design & Marketing Specialist—designer, writer, art director, brand strategist, and creative storyteller—passionate about using strategic marketing and compelling design to engage audiences and drive measurable results. I create integrated campaigns, visuals, and content across digital, social, print, and experiential channels that connect strategy with creativity and deliver cohesive, high-impact brand experiences.

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From marketing strategy and campaign planning to graphic, digital, and social design, I craft work that is visually striking, strategically aligned, and performance-driven. Whether developing a full brand system, high-performing website, email nurture series, or multi-channel creative assets, I combine creative vision with marketing strategy to optimize engagement, strengthen brand identity, and deliver measurable outcomes.

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I’ve led talented teams on national campaigns, built in-house creative agencies, and collaborated with cross-functional teams across design, content, and marketing. I’ve managed large-scale campaigns for organizations like Optum and UnitedHealth Group, ensuring every initiative aligns with business objectives, resonates with audiences, and elevates brand performance. I’m a collaborative, results-driven partner who helps brands build and turn marketing strategy into design, content, and campaigns that engage, inspire, and deliver impact.

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When I’m not designing or strategizing, you’ll find me in my home studio making music, shooting video, or helping other creators bring projects to life. For me, design and marketing aren’t just careers—they’re how I make ideas unforgettable.