Optum National Rebrand (2022-2023)

National Optum rebrand focused on scalable, templated production across OOH, clinic, digital, and social channels for multi-market rollout.

Production Design, Graphic Design (Print & Digital), Rebrand Execution, Brand Systems & Templates, Production Oversight, Quality Control, Multi-Market Delivery.

This project supported Optum’s largest national rebrand to a new look, feel, and logo through the development of scalable, production-ready templates used across multiple channels and regional markets. The work enabled consistent, accurate rebrand execution at scale while supporting regional teams with flexible, easy-to-use assets.