Optum Mobile Clinic (Utah) (2021)

Mobile clinic wrap and supporting materials designed during the Utah market’s transition from legacy Optum branding to the new visual identity.

Graphic Design (Print & Digital), Production Design, Rebrand Execution, Brand Systems, Hands-On Execution, Quality Control

This project supported the Utah Optum market during an early phase of the Optum rebrand, when legacy brand elements were still in use and the new color palette and visual identity were being introduced. The work required careful integration of the existing Optum logo and brand recognition with the updated rebrand system to ensure continuity during the transition.