Optum Enterprise Print Template System (2019)
Enterprise print template system developed to standardize brand execution across national and regional marketing teams.
Graphic Design (Print), Production Design, Brand Systems & Standards, Template System Development, Brand Governance, Workflow & Scale, Quality Control, Internal Brand Training Support
This project involved the design of Optum’s enterprise print template system, created in 2019 to unify marketing materials across national and regional teams. At the time, it served as the primary brand standard for print collateral and remained in use until the 2023 rebrand.
The system was distributed to regional markets and agency partners, providing a scalable framework for producing brand-accurate materials while supporting local needs. It also became the foundation for internal brand trainings, helping teams apply standards consistently. During the enterprise rebrand in 2023, this system was used as a reference model for the new template framework.
