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Optum Flu Vaccine (2022)
Multi-channel flu vaccination campaign encouraging patient participation through clear, brand-accurate in-clinic and digital touchpoints.
Graphic Design (Print & Digital), Brand Oversight, Brand & Audience Messaging, Production Design, Campaign Oversight, Production Oversight, Workflow & Scale, Quality Control, Final Approval.
A multi-channel flu vaccination campaign executed across in-clinic signage, flyers, after-shot stickers, web, email, and social. The work focused on brand-accurate production and clear messaging to encourage flu shot uptake across patient touchpoints.
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